- 1 Which of the following is the first step in the new product adoption process?
- 2 Which of the following is an example of a consumer product?
- 3 Which of the following describes the degree to which a consumer perceives a new product as providing superior benefit?
- 4 Which of the following best describes the first stage of the new product development process?
- 5 What are the 5 stages of adoption process?
- 6 What are the 5 adopter categories?
- 7 What are the 4 classifications of products?
- 8 What are the 7 types of product?
- 9 What are services examples?
- 10 Which of the following is the best example of a durable good?
- 11 What is a convenience product?
- 12 What is the first layer in the layers of the product concept?
- 13 What are the 8 stages of new product development?
- 14 What is new product strategy?
- 15 What are the steps of new product development?
Which of the following is the first step in the new product adoption process?
1. Awareness or the Introduction Stage. The first stage of product adoption is called the awareness stage.
Which of the following is an example of a consumer product?
Consumer goods are products bought for consumption by the average consumer. Clothing, food, and jewelry are all examples of consumer goods.
Which of the following describes the degree to which a consumer perceives a new product as providing superior benefit?
Nowadays the concept of relative advantage denotes the degree in which customers perceive the benefits of a new product higher than existing competitors. The adoption of new products will rely on the relative advantage they can provide to consumers.
Which of the following best describes the first stage of the new product development process?
Stage 1: Brainstorming and ideation. The first stage of the product development process is focused on idea generation. Assemble your team and get product ideas out on the floor.
What are the 5 stages of adoption process?
ADVERTISEMENTS: Philip Kotler considers five steps in consumer adoption process, such as awareness, interest, evaluation, trial, and adoption. Consumer Adoption Process (5 Stages)
- Awareness Stage:
- Interest and Information Stage:
- Evaluation Stage:
- Trial Stage:
- Adoption Stage:
- Post Adoption Behaviour Stage:
What are the 5 adopter categories?
There are 5 types of adopters for products; innovators, early adopters, the early majority, the late majority and laggards.
What are the 4 classifications of products?
There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.
What are the 7 types of product?
7 Types of Product
- Unsought Product. A product that has little or no demand.
- Commodity. Products and services that customers view as undifferentiated.
- Customer Preferences. Products that appeal to customer preferences.
- Convenience Products.
- Niche Products.
- Complimentary Goods.
What are services examples?
According to BusinessDictionary.com, services are: “ Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, or transportation.”
Which of the following is the best example of a durable good?
Examples of consumer durable goods include appliances such as washers, dryers, refrigerators, and air conditioners; tools; computers, televisions, and other electronics; jewelry; cars and trucks; and home and office furnishings.
What is a convenience product?
A convenience good is a consumer item that is widely available and purchased frequently with minimal effort. Convenience goods, such as newspapers and candy, are different than specialty goods, such as cars, which are more expensive and often carry a greater opportunity cost for the consumer.
What is the first layer in the layers of the product concept?
core product: the first layer of the product concept that answers the question of “what is the buyer really buying?” and it is the problem-solving benefits or services that consumers seek. It is often more than just the product itself.
What are the 8 stages of new product development?
8 Step Process Perfects New Product Development
- Step 1: Generating.
- Step 2: Screening The Idea.
- Step 3: Testing The Concept.
- Step 4: Business Analytics.
- Step 5: Beta / Marketability Tests.
- Step 6: Technicalities + Product Development.
- Step 7: Commercialize.
- Step 8: Post Launch Review and Perfect Pricing.
What is new product strategy?
The goals a product is expected to achieve in a market. A product’s strategy supports and complements the overall marketing strategy.
What are the steps of new product development?
The 7 steps of the product development process
- Step 1: Ideation and concept. We first define the initial product concept.
- Step 2: Market research.
- Step 3: Business plan.
- Step 4: Prototype.
- Step 5: Crowdfunding.
- Step 6: Design and production.
- Step 7: Marketing and distribution.